Proactiv is integral to our mission to change the way the world thinks about skin health. With Proactiv, individuals can prevent and care for acne though a home treatment programme that combines our expertise in skin health with digital marketing expertise
America’s number-one acne brand
When it launched the United States in 1995, Proactiv became the world's first at-home acne treatment regimen. Its three-step system is designed for use over the entire face, to disrupt the acne cycle, as opposed to 'spot treating' pimples only.
This preventative approach cleanses, tones and hydrates the skin, while acne-fighting ingredients clear up existing blemishes and help prevent future breakouts.
An extensive portfolio of skincare products worldwide
As America’s number-one acne brand, Proactiv helps millions of customers. It now offers a wide range of acne-related skincare products, such as oil-absorbers, moisturizers, toners and masks, all developed by dermatologists and formulated to be non-comedogenic - that is, it doesn't block pores.
Uniting Nestlé Skin Health’s science-based innovation and expertise in skin health, consumer insights and digital expertise, the Proactiv brand now offers a growing portfolio of skincare products to consumers across the world.