Lausanne,October 2, 2015 – Nestlé Skin Health, global leader focused on enhancing thequality of life by delivering science-based solutions for the health of theskin, is this week celebrating Active Aging Week. Throughout the week, NestléSkin Health has led a campaign focused on awareness and educational in which itprovided tools and promoted activities that help older adults engage inhealthier and more active lifestyles across their lengthening life course. Active Aging Week, an annual initiative createdand led by the International Council on Active Aging (ICAA), is focusing on sixmajor themes in which individuals can take action and provides information andeasy-to-follow guides.
Friday’stheme is “Get Skin Health Smart,” and Nestlé Skin Health is showcasing new factsheets, videos, how-to guides, educational tools and quizzes to inform ActiveAging Week participants about good practices for recognizing and preventingskin conditions and diseases that increase with age such as skin cancer, dry skinassociated with chronic diseases, side-effects of oncologic drugs and evenfalls. The goal is to help individualstake control of their skin health at any age.
“At NestléSkin Health, we are committed to elevating skin health on the global public healthagenda,” said Humberto C. Antunes, CEO of Nestlé Skin Health. “Through ourpartnership with ICAA during Active Aging Week, we can build awareness andfoster good habits for individuals as they age. This is increasingly imperative for our skin, as it is our largest organand shield against outside harm.”
In fact,skin health was highlighted this week in the World Health Organization's 2015World Report on Ageing and Health. Thereport addresses the public health imperative for increasing global longevityand aims to shift the public health agenda from one focused solely onaddressing acute disease to the goal of functional ability. According to the WHO report:
“Skinsuffers progressive decrements with age that result from damage caused byphysiological mechanisms, genetic predisposition and external insults…Thepotential impacts of these changes are not just physical. Many skin conditionscan affect individuals’ emotional health or…may also cause withdrawal fromsocial activity, thus preventing full participation in communities andworkplaces.”
Sustaininghealthy skin and addressing skin health challenges as individuals age arecritical to the WHO strategy. NestléSkin Health’s approach to a life course of healthy skin is aligned with theWHO’s call to action on the role of public health in national economic growthand personal healthy aging goals.
“Humans areliving longer than ever before, and all of us without exception will havedeteriorating skin,” said Michael W. Hodin, CEO of the Global Coalition onAging, a cross-sector business consortium dedicated to promoting good publicpolicies and business practices to ensure aging becomes an opportunity, ratherthan a burden. “Today’s aging phenomenonrequires us to change conventional thinking about health, and healthy skin is apowerful way to help individuals to stay active, engaged and productive for aslong as possible.”
Since itslaunch in 2003, Active Aging Week has aimed to empower seniors to engage inexercise, wellness activities and preventive habits that lead to healthy aging.
“Olderpeople need better access to education on a variety of health issues, and ICAAworks to engage with communities to help them facilitate life changes that willkeep individuals healthy for longer,” said Colin Milner, CEO of ICAA. “We areexcited to have Nestlé Skin Health involved in the 2015 Active Aging Week toshine a light on the link between healthy skin and overall wellbeing. Ourparticipants will benefit from Nestlé Skin Health’s innovative and interactivetools designed specifically with them in mind.”
Members of ICAA and the general public can access thesetools for “getting skin health smart” on the campaign’s website, http://www.activeagingweek.com. ActiveAging Week runs from September 27 to October 3. Events will take place in meeting locations across North America andaround the world.
About Nestlé Skin Health
Nestlé Skin Health’s mission is to enhance quality of lifeby delivering science-based solutions for the health of skin, hair and nails.As one of the category’s leading companies, Nestlé Skin Health conductsground-breaking product research to provide both the healthcare community andthe consumer with an ongoing progression of innovative technologies andproducts to protect, serve and enhance skin health.
About the World Health Organization’s 2015 Report on Ageingand Health
The WHO Report on Ageing and Health outlines a framework foraction to foster Healthy Ageing built around the new concept of functionalability. Making these investments will have valuable social and economicreturns, both in terms of health and wellbeing of older people and in enablingtheir on-going participation in society. For more information, visit http://www.who.int/ageing/events/world-report-2015-launch/en/.
Head of Corporate Communications
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