As a leading company in the category, we aim to maintain our position by developing a steady progression of innovative technologies and products to protect, serve and enhance skin health. Therefore, we conduct our research in collaboration with the healthcare community, based on addressing patient needs and consumer benefits.
A collaborative environment
Our ambition is to deliver truly innovative science-based solutions for maintaining healthy skin and, if needed, to treat, correct and restore compromised skin to a healthy state. Understanding healthcare leaders, physicians, patients and consumers worldwide is key to this goal. To ensure continuous improvement, we keep up-to-date with scientific literature, favour cross-fertilisation of ideas, and promote collaboration across disciplines and departments, and with external research partners. Here we describe our innovation across our three business areas: Prescription, Aesthetics and Consumer care.
Innovation in Prescription
Being able to discover new products or technologies to address unmet patient needs in our major disease areas is fundamental to supporting growth in Prescription. We prioritize biotechnologies for injectable or oral products. Currently our highest priority is to advance knowledge and progress in atopic dermatitis projects.
Innovation in Aesthetics
The products we supply are generally used in procedures performed by healthcare professionals, so this is where our focus lies. Innovation could be anything from a new way of using an existing product, to a true game-changer in the market. Examples could be the approval of a new indication for an existing product, a new treatment protocol, or a new injection technique that enables better results. We have a strong market presence in the facial treatment of dynamic and static wrinkles, as well as correction of asymmetries, and will keep evolving these focus areas. In addition, we are developing our offerings for skin quality treatments, from scar correction to enhancing the glow and texture of the skin.
Innovation in Consumer care
Innovation is at the cornerstone of the business. To succeed in a competitive environment, we must develop something other brands cannot offer. If we don’t enjoy patent protection of molecules or ingredients, we must differentiate through other means. The winning combination is where our science can combine with consumer insight to create novel formulations or packaging, for example. Just as importantly, the results of our innovation must be consistent with our brand and resonate with both healthcare professionals and consumers.